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Freshly Squeezed

Freshly Squeezed
When you’re under pressure, how do you react? What kind of responses does this pull out of you? Often, our true colors tend to show when we’re put through the ringer. In this post, Brett offers some sage advice on how to control what you put out into the world.

we become what we think about


  • With your back to an audience, take two dry, orange sponges and place them atop two glasses of water. One glass is filled with clear water and the other is filled with orange-colored water.
  • Place both sponges into the glasses of water until soaked but not dripping.
  • Pull out the soaked sponges, turn around, face your audience and ask the following question, “Which sponge has clear water and which has orange?”

And the answer is…you’d have to squeeze the sponges to find out. Whatever comes out is what was in them to begin with. Though using sponges in this example, you could easily replace them with people. If you really want to know what is inside of a person, all you have to do is squeeze them.

Most people are great when the world around them is wonderful. They look good, smell nice, speak well and are full of optimism. However, to “really” find out what they’re about, you have to see them when the pressure’s on. Watch someone under stress or pressure or amid a great challenge, and that’s the squeeze that brings out their true nature. Whatever was in them is exactly what you’ll get out.

Over the past several months, I have been confronted with some real personal and business challenges. I have to admit, the tighter the squeeze hasn’t always brought out clear water. As a matter of fact, it’s been pretty orange at times. I got squeezed to the point that it started to negatively affect my health and attitude.

However, the exciting fact is if I want clear water to come out, all I have to do is put some in. Therefore, I’ve personally been focusing on putting the good stuff in; overdosing on positive and uplifting literature, listening to successful and inspirational CDs, hanging around some phenomenal winners, getting adjusted and exercising regularly. As a result, I’m happy to say, “bring it on world…ain’t nothing I can’t handle!”

That may be great for me, but how about you? In Earl Nightingale’s timeless recorded classic, “The Strangest Secret,” he states, Have you ever wondered why so many people work so hard and honestly without ever achieving anything in particular, and why others don’t seem to work hard, yet seem to get everything? They seem to have the “magic touch.” You’ve heard people say, “Everything he touches turns to gold.” Have you ever noticed that a person who becomes successful tends to continue to become more successful? And, on the other hand, have you noticed how someone who’s a failure tends to continue to fail?” 

He continues with the revelation and reveals that difference is, “we become what we think about.”

If anyone else has been or currently is dealing with some “life–squeezing,” then you probably understand exactly what I’m saying. It really is as simple as making the choice to play BIG versus small in the world. The cliché really is true, “when life gives you lemons; make lemonade!” The key is making sure you’ve got some fresh spring water in the ol’ human pitcher.

George Bernard Shaw sums it up best when he said, “People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can’t find them, make them.”

Life is too short to not get what you truly desire. You get yours and I’d like a freshly squeezed human being please!


Brett Penager
Brett Penager, CMO